Video Marketing for Pregnancy Centers

High Quality Video

All ALIGNN.life videos are edited and exported in the highest reasonable quality available for each use case.

We can work with 4K or HD video footage that matches your desired aspect ratio (9:16 for Social/Mobile vertical and 16:9 for Projectors and PC horizonal videos.)

Walk for Life Promo Videos

Target Audience: Donors, General Community Support, Local Philanthropists, Local Business, Local Churches, Social Media Friends
Objective: (1) Awareness, (2) Save the Date, (3) Registrations, (4) Fundraising, (5) Sponsorships
Music: Energetic, Motivating, Active
Features: Opening Hook, Energizing Message, Blend of Donor, Client, and Baby Footage and Photography, Call to Action Based on Objective (Above), Clinic Logo & Contact Info
Success Metrics: Increase event attendance and total funds raised (donations + sponsorships)

Walk for Life Recap Videos

Target Audience: Donors, Local Churches
Objective: (1) Thanks, (2) Make Donors Feel a Part of Something Greater, (3) Solidify Future Support, (4) Post-Event Fundraising if Donor Missed Event
Music: Celebratory, Triumphant, Thankful
Features: Celebration, Call to Action Based on Objective (Above), Clinic Logo & Contact Info
Success Metrics: Views, Comments, Positive Feedback, Additional Donations (if Solicited)

5K Run/Walk for Life Videos

Client Testimonial Videos

Target Audience: (1) Donors at a Fundraiser, (2) Clients at Client Events or via Social Media
Objective: Present Client or Patient Story in a Brief, Sympathetic, and Powerful Way (Avoids the Complications of In-person Testimonials)
Music: Minimal (so as not to Distract), Gentle, Parallel to Client’s Energy
Features: Minimal (so as not to Distract), Clinic Logo
Success Metrics: Make Audience Deeply Feel Client’s Story, Relate, Empathize. For fundraisers: Increase Donations

Fundraising Gala Marketing Videos

Target Audience: Donors, General Community Support, Local Philanthropists, Local Business, Local Churches
Objective: (1) Awareness, (2) Save the Date, (3) Registrations, (4) Fundraising, (5) Sponsorships
Music: Varies from Formal to Energetic Depending on Theme and Target Audience
Features: Opening Hook, Energizing Message, Blend of Donor, Client, and Baby Footage and Photography, Call to Action Based on Objective (Above), Clinic Logo & Contact Info
Success Metrics: Increase event attendance and total funds raised (donations + sponsorships)

Fundraising Banquet Marketing Videos

Fundraising Auction Marketing Videos

Donor Appeal Videos

Target Audience: Donors, Local Churches
Objective: (1) Seasonal Surge of Donations, (2) Urgent Appeal
Music: Varies from Seasonal, Festive, Urgent, Energetic, Shocking
Features: Opening Hook, Energizing or Entertaining Message, Blend of Donor, Client, and Baby Footage and Photography, Seasonal Motif or Imagery, Call to Action Based on Objective (Above), Clinic Logo & Contact Info
Success Metrics: Total Appeal Funds Raised, Views, Comments, Shares (Some are perfect for generating greater awareness and exposure.)

Capital Campaign Fundraising Videos

Target Audience: Donors, Local Churches, Local Businesses
Objective: Raise Funds for Specific Large Objective (Ultrasound Machine, STI/STD Testing & Treatment, New Clinic Location, Construction)
Music: Varies from Epic, Energetic, Expectant, Excited
Features: Opening Hook, Energizing Message, Blend of Donor, Client, and Baby Footage and Photography, Call to Action Based on Objective (Above), Clinic Logo & Contact Info
Success Metrics: Total Capital Campaign Funds Raised, Views, Comments, Shares (Some are perfect for generating greater awareness and exposure.)

Baby Bottles Campaign Promo Videos

Target Audience: Local Churches, Donors
Objective: (1-Archaic) Raise Funds from Spare Change or (2-ALIGNN recommends) use Physical Bottles with QR codes and Giving Link as a physical reminder with no physical cap on total giving
Music: Varies from Cute, Fun, Quirky, Fun
Features: Opening Hook, Energizing or Entertaining Message, Blend of Donor, Client, and Baby Footage and Photography, Call to Action Based on Objective (Above), Clinic Logo & Contact Info
Success Metrics: Total Baby Bottles Campaign Funds Raised, Views, Comments, Shares (Some are perfect for generating greater awareness and exposure.)

Comedy Life Night Marketing Videos

Target Audience: Donors, General Community Support, Local Philanthropists, Local Business, Local Churches
Objective: (1) Awareness, (2) Save the Date, (3) Registrations, (4) Fundraising, (5) Sponsorships
Music: Minimal, Focus on Comedy Snippets
Features: Opening Hook, Hilarious Comedy Snippets, Blend of Client and Baby Footage and Photography, Call to Action Based on Objective (Above), Clinic Logo & Contact Info
Success Metrics: Increase event attendance and total funds raised (donations + sponsorships)

Streaming Event Promos (Facebook Live, Instagram, Tik Tok)

Sanctity of Human Life Sunday (SOHL) Videos

Target Audience: Local Churches, New Church Support, Social Media Friends
Objective: (1) Awareness, (2) Save the Date, (3) Speaking Engagements, (4) Pro-Life Advocacy, (5) Establish Ambassadors to Represent Clinic at Each Church, (6) Get Listed as a Line Item in Church Budgets
Music: Energetic, Motivating, Active
Features: Opening Hook, Energizing Message, Blend of Donor, Client, and Baby Footage and Photography, Call to Action Based on Objective (Above), Clinic Logo & Contact Info
Success Metrics: Increase Ambassador Roll, Church Engagement, Church Budget-Level Support

Sanctity of Human Life Month Videos

Target Audience: Local Churches, New Church Support, Local Groups, Small/Life Groups, Social Media Friends
Objective: (1) Awareness, (2) Save the Date, (3) Speaking Engagements, (4) Pro-Life Advocacy, (5) Establish Ambassadors to Represent Clinic at Each Church, (6) Get Listed as a Line Item in Church Budgets, (7) Extend SOHL Season for More Church Speaking Opportunities
Music: Energetic, Motivating, Active
Features: Opening Hook, Energizing Message, Blend of Donor, Client, and Baby Footage and Photography, Call to Action Based on Objective (Above), Clinic Logo & Contact Info
Success Metrics: Increase Ambassador Roll, Church Engagement, Church Budget-Level Support

Diaper Drive Marketing Videos

Target Audience: Local Churches, Donors, Small/Life Groups, Community Service Groups
Objective: (1-Archaic) Raise Funds or Collect Diaper boxes or (2-ALIGNN recommends) use Physical Posters with QR codes combined with Digital/Social Promos with and Giving Link as a physical reminder with no physical cap on total giving, [BONUS: Partner with a pro-life diaper company that accepts orders-for-donation and will directly ship to your clinic!]
Music: Varies from Cute, Fun, Quirky, Fun
Features: Opening Hook, Energizing or Entertaining Message, Blend of Donor, Client, and Baby Footage and Photography, Call to Action Based on Objective (Above), Clinic Logo & Contact Info
Success Metrics: Total Diaper & Wipe Boxes Donated, Views, Comments, Shares (Some are perfect for generating greater awareness and exposure.)

Pregnancy Center Event Marketing Videos

Is your event not listed yet? Let us know!

Video is THE dominant medium for engaging your target audience and drawing them into empathy AND action.

New Clinic Location Videos

Target Audience: Donors, Local Churches, Local Businesses
Objective: (1) Awareness of Additional Location or Moved Location, (2) Raise Funds to Cover Moving or Other Expenses
Music: Varies from Expectant, Excited, Happy, Thankful
Features: Opening Hook, Informative Message, Blend of Interior and Exterior, Donor, Client, and Baby Footage and Photography, Call to Action Based on Objective (Above), Clinic Logo & New Contact Info
Success Metrics: Awareness, Minimize Confusion, Increase Donor Sense of Success and Purpose

Seasonal Donor Appeal Videos

Target Audience: Donors,
Objective: Raise Funds for Seasonal Surge (Christmas, End of Year, Gap Between Events)
Music: Varies based on Theme
Features: Opening Hook, Energizing Message, Blend of Donor, Client, and Baby Footage and Photography, Theme Motif or Imagery, Call to Action Based on Objective (Above), Clinic Logo & Contact Info
Success Metrics: Total Appeal Campaign Funds Raised (1-Time + Monthly Commitments)

Prayer Breakfast Videos

Target Audience: Local Churches, Pastors, Church Ambassadors, New Church Support
Objective: (1) Awareness, (2) Save the Date, (3) Event Attendance, (4) Prayer Support, (5) Establish Ambassadors to Represent Clinic at Each Church, (6) Pro-Life Advocacy
Music: (Biblically) Meek, Respectful, God-Centered
Features: Opening Hook, Energizing Message, Blend of Donor, Client, and Baby Footage and Photography, Call to Action Based on Objective (Above), Clinic Logo & Contact Info
Success Metrics: Increase Ambassador Roll, Church Engagement, Church Prayer Support

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